| The PCA of CTM Tojo Lytah Razafimahefa and the general director of Ravinala Airports Madagascar, Julien Coffinier signed the agreement yesterday. |
It’s in the air. Ravinala Airports Madagascar and the Madagascar Tourism Confederation (CTM) have joined forces in an agreement focused on three essential pillars: improving international service, optimizing domestic service and raising the standards of airport services .
For the sake of efficiency and coherence, the convention seeks to stimulate exchanges and joint actions to improve the air transport offer.
“This initiative aims to stimulate exchanges and joint actions to improve the air transport offer, in harmony with the State’s objective of reaching one million tourists by 2028, a completely achievable ambition. taking into account the exceptional tourist riches of Madagascar,” underlines Lova Ratovomalala, executive director of the CTM.
In the first part of this collaboration, the two parties plan lobbying actions with airlines and authorities, as well as prospecting initiatives and benchmarks in neighboring countries. These approaches aim to attract new airlines, develop niche markets and encourage cross-investment.
Accommodation capacity
The private sector has already proven its know-how in this area, as demonstrated by the successful collaboration with Rwanda last year. This time, a new opportunity presents itself with the SADC business tourism platform, thus opening promising prospects for attracting a flow of tourists and operators from Africa and the Indian Ocean.
Concerning domestic service, Lova Ratovomalala adds: “While waiting for the introduction of ATRs by Madagascar Airlines, we propose to let private operators authorized for commercial flights operate on domestic service as an alternative. The objective is to have an adequate domestic air fleet, with 5 to 6 ATRs in operation. He also highlights that the tourism sector already has a solid base in terms of infrastructure and professionals, including tour operators, travel agencies, car rental companies, as well as hotel and hospitality players. catering, with a capacity to accommodate up to 400,000 tourists. However, he insists on the importance of adapting reception capacities in terms of seats.
He is careful