A year ago, it was possible that many players would not have Baldur’s Gate 3 on your radar. And it is normal, since it is a robust RPG which can be difficult to tackle, especially for the less experienced. Instead, today it ranks as one of the best games in recent history. What is the reason for its great and unexpected success? The developers are very clear about it.
Previously, Larian Studios had expressed their idea that the key to success is treating players with respect. Now, Swen Vinckeco-founder of the developer studio and director of the acclaimed role-playing title, reaffirmed that position and sent an important message to his colleagues in the video game industry.
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“Treat your players how you would like to be treated”, Larian Studios sends a message to devs
In a recent interview with the portal GamesIndustry.biz which took place within the framework of the ceremony of the BAFTASwen Vincke was asked how they managed to increase the reach of Baldur’s Gate 3make it one of the best video games of recent years and maintain the trust of the fans.
“I will give you a very Catholic answer: treat your players as you would like to be treated… that’s all,” commented the creative.
Let us remember that Baldur’s Gate 3 officially debuted in August 2023. It immediately broke concurrent player records on Steam and received extremely positive ratings from players. Currently sold more than 10 million copies and has many awards under his belt.
All in all, it’s an impressive feat, especially for a relatively small studio that didn’t have a huge publicity push. Precisely, the director points out that the positive reception from the community and the mouth to mouth was key to the success of the acclaimed RPG.
“We had the best marketing campaign of the world. Our players were talking about it, and we had over a million users from the first week talking to their friends about the game,” said Swen Vincke.
Later in the interview, the co-founder of Running Studios explains that one of the big problems in the video game industry is that companies think short term to meet quarterly goals. “You can make money very quickly, but you do harm. So, to be honest, that should not be done anymore,” he explained.
Find out: Will Larian Studios make Baldur’s Gate 4 or a DLC? Director shares very bad news
Finally, the manager reveals that the updates and new content help maintain the community’s interest, which in the long run encourages more players to try. Baldur’s Gate 3 thanks to the recommendations of his friends.
“We update it and add new content. I think word of mouth does its job. There are many people who tell their friends that they should try Baldur’s Gate 3, so we definitely see a lot of new players joining. I mean, our marketing strategy was word of mouth. We said if you get critical acclaim, the rest will follow,” said Swen Vincke.
But tell us, do you agree with the creative’s statements? Let us read you in the comments or in our Discord.
Follow this link to find more news related to Baldur’s Gate 3.
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