This Sunday, May 5, Mother’s Day is celebrated in Spain. A very special date to remember all those mothers who have taken care of us and continue to take care of us day by day.
Every first Sunday in May this anniversary takes place in our country, which serves to return to these mothers a small part of everything they have given us throughout our lives. This special day gives us the opportunity to express our deepest gratitude to the women who gave us life, who raised us with love and patience, and who have been with us every step of the way. Whoever is immensely lucky to continue being by her side has the opportunity this Sunday to show how much we love them.
Although its commemoration varies depending on the country, the feeling is the same. In Spain it coincides with the arrival of spring and the renewal of flowers as a feminine symbol. What’s more, in most parts of the world it takes place in spring except for certain regions. In Russia it is merged with International Women’s Day March 8, recognizing the crucial role of women in society. In Argentina the third sunday in october a date linked to the ancient liturgical tradition that celebrated the Motherhood of the Virgin Mary.
Beyond Mother’s Day being a day to express our deepest gratitude and celebrate their fundamental role in our lives, in recent times it has also become a date associated with consumption. Companies take advantage of this holiday to launch advertising campaigns, promote products and increase sales under the pretext of how can your mother not deserve a gift on this day?
Well, the message seems to have penetrated deep into our brains since 70% of Spaniards will give their mother a gift this year. These are data provided by a recent study carried out by the gifts and experiences platform Aladinia. As reflected in the survey that has been prepared, This 2024 each Spaniard will spend an average of 65 euros in gifts for Mother’s Day.
In our city it seems that it is also going to be given away. The majority of respondents to this newspaper affirm that “something will fall.” This is the case of Virtudes, a Melilla native who claims that the bouquet of daisies every first Sunday in May is a tradition in her family. This year will be no less. For her, the important thing is not the price but “the love with which it is given.”
Same opinion as Marina, another respondent who, although she does not know how much she is going to spend for the big day, comments that she will surely have some details with her mother. “I always like to buy something for my mother, but I like to find the gift. Not go to something ready to look for it,” she admits.
In this sense, it also details that 23% will not only buy one detail but two and that 7% even go so far as to give three or more gifts to their mother. If we look at the budget that the Spaniards will allocate for this purpose, we see that on average they will invest 65 euros as we have mentioned before.
A curious detail is that it seems that in Spain there is a predilection for the favorite parent and these are the mothers. Comparing the data with the same study offered by the gift website on Father’s Day, on average users will spend 5 euros more on mothers.
As for the way in which they will buy their gifts, the online route stands out above all others. 47% will do so directly through their mobile devices, tablets or computers, compared to 15% who will buy in physical stores. The remaining 38% will opt for a hybrid between the two types of businesses.
On the contrary, in our city the in-person method becomes practically the only one. The reason, according to the people from Melilla with whom this newspaper has spoken, is the shipping management costs or the long waiting time they have to endure. Therefore, a large part will go to traditional stores to get their Mother’s Day gifts.
Traditional gifts lose steam
What is the ideal gift to give on Mother’s Day? It is the big question that millions of children in Spain are asking themselves right now. Getting it right is complicated even though the important thing is the intention. Gifts like colognes or flowers are usually gifts that never fail. Traditional, but they always look good even though the Aladinia study reflects that they are losing steam.
So much so that only 15% will buy perfumes and cosmetics and 7% flowers. In addition, other gifts such as books, sweets such as classic chocolates or technology are relegated to 3%, 2% and 2% respectively. This year what will be scolded the most will be experiences.
54% of those surveyed this year plan to give original experiences to their mothers. Goodbye to impersonal gifts! The key is to create unique and memorable moments that you share together. Among the most sought-after experiences are spas, massages and baths. Ideal to disconnect from the routine and forget about everything for a while.
In Melilla it seems that the conventional continues to boom. El Faro has visited one of the city’s florists, Encarni Jiménez, to check how sales are a few days before Sunday. As its owner explained, Mother’s Day is a key date for her business. It seems that the people of Melilla cannot resist giving a pot or a bouquet to their mothers.
The most sought-after flowers to give as gifts these days are undoubtedly plants, since as the florist assures, there is no one better than mothers to give love and care for a plant so that it lasts as long as possible. There are also those who prefer to give a bouquet of various flowers, roses or hydrangeas, which are going strong this year.
This year at the Encarni Jiménez florist they have decided to innovate without losing the classic, so its owner has made some frames in which inside there are preserved flowers and a phrase for mom.
The Mother’s Day campaign is going from strength to strength, since, as the daughter of this merchant points out, women, who are the ones who most often give gifts to their mothers, They are much more organized and cautious than men, which is why they usually reserve them in advance, unlike the male gender on Valentine’s Day.
For those who prefer to have another type of detail with their mother, in our city there is a great variety. In the fashion and accessories store Happiness they have brought all kinds of products related to this day. Among them a wide variety of heart-shaped jewelry or with the word mom engraved. They have both necklaces, bracelets and keychains for the most flirtatious mothers.
For home lovers there are also options. All kinds of cushions with love phrases, inscribed cups, photo frames or salts to take a good relaxing bath. In this section we cannot forget grandmothers, those who often act as second mothers. For them, this downtown store also has options such as cups.
But if there is something that usually sells a lot at this time of year, as explained by its owner Ana Rueda, it is bathroom products. With the arrival of good weather, children take the opportunity to give beach carrycots or new season tunics, which is why Rueda has brought all kinds of models to go ideally to the beach.
In addition to all this, we can also find loving keychains so that our mothers remember us every time they enter or leave the house. One of the most special, as Rueda highlights, is a mother Koala with her baby. One of the cutest ones. Hearts and love stand out in Happiness to show all the affection we have for mothers.